Advertising Missionaries

Advertising Missionaries, Fragmented Globality: Irony, Paradox, Uncertainty

Pairing Advertising Missionaries with “A Fragmented Globality” to ask “What, if anything, is truly new about our times?” (Trouillot 2003:47)

Fetishizing Fieldwork

Fetishizing Fieldwork on the Road to Essentialism

Fieldwork and the ethnographic monograph invited closure around cultural wholes. Anthropology can defend the concept of culture while jettisoning the word.

Patterns of Culture - Ruth Benedict

The Anthropological Concept of Culture

Ruth Benedict’s Patterns of Culture translated US Boasian Anthropology to a mass audience, promoting culture, cultural relativism–and cultural wholes.